Many fundraising teams have already met their goal for The Longest Day, which supports Alzheimer’s research and care. One of these is the San Diego-based club Bridge in the Park. Their goal for this year was $1600, and with June 21 still more than a week away, they have raised $1680.

Stuart Showalter, fundraising team captain, credits email his most effective tool. “Email is wonderful,” he said. “I just sent emails to friends and got a lot of donations that way. And I asked everyone to forward the message to others. It grows geometrically that way.​”

He has also been promoting The Longest Day through bulletin board postings and announcements during games. Bridge in the Park has several things planned for the day – “pick up” games in the morning, a lecture from a bridge instructor and sanctioned games in the afternoon and evening.

To learn more about The Longest Day, click here. To donate now, click here.