The ACBL has created a few advertising campaigns to help make your The Longest Day event a success. Through the Cooperative Advertising Program, the ACBL will reimburse you 75% of your costs. To review the CAP guidelines, click here.

Involving your local community provides you opportunities for fundraising beyond the fees for playing bridge. You don’t have to limit yourself to June 21. You can begin raising money as soon as your team is registered for The Longest Day.

 

Teach bridge

Charging for a beginner bridge course is a great way for your team to raise funds. You can hold lessons on The Longest Day or in the weeks leading up to the event. Place an ad in your local newspaper and pass out fliers to advertise the classes. Set your own rate that will allow you to give part or all of the proceeds to the Alzheimer’s Association. You can also encourage participants to give extra donations on site. Not only will you raise additional funds, but you will also introduce new players to the game who may join you on The Longest Day.

Below are two design templates for newspaper ads and fliers. The newspaper ad templates are provided in three common sizes.

“Your Brain on Bridge” ad
Small – 3″ x 1.75″
Medium – 5″ x 3.75″
Large – 5″ x 5.75″
“Your Brain on Bridge” flier

“Honor Someone You Love” ad
Small – 3″ x 1.75″
Medium – 5″ x 3.75″
Large – 5″ x 5.75″
“Honor Someone You Love” flier

 

Designate a “social space”

Invite social bridge players to join you on The Longest Day. Designate a “social space” where local players can drop in for a few hands and donate to the Alzheimer’s Association. Have guests register and provide their contact information. In the future, when you have upcoming classes and open houses, send them an email and invite them to join you. You can also keep their information to contact them for next year’s The Longest Day.

Below is a design template for a newspaper ad and flier to reach out to social players.

“Calling All Players” ad
Small – 3″ x 1.75″
Medium – 5″ x 3.75″
Large – 5″ x 5.75″
“Calling All Players” flier

 

Advertise within the bridge community

Start spreading the word about your team’s The Longest Day event early. Advance notice will ensure that a greater number of people will participate. One way to do this is to pass out fliers at regional and sectional tournaments. You can also email your club members and encourage them to join the cause and invite others. Don’t be afraid to recruit team members and players from outside your club. Many bridge players drove miles to participate in The Longest Day 2013.

Click here to view and customize a flier template to advertise your club’s The Longest Day event to the bridge community.