Last night, the Alzheimer’s Association held a reception to celebrate the ACBL’s success in fundraising for The Longest Day. To date, more than $675,000 has been raised in 2015 by bridge players to support the fight against Alzheimer’s disease.
Alzheimer’s Association CEO Harry Johns addressed the crowd and thanked them for their continued support. Johns also touched on the correlation between the game of bridge and staying healthy.
“There is strong evidence that social and brain engagement is a positive factor in reducing cognitive decline. Playing bridge has real potential to be positive for people’s health. The effect bridge players are having through The Longest Day truly has impact in the outcomes against Alzheimer’s disease.”
Johns and ACBL Chief Executive Robert Hartman recognized the many bridge clubs that were integral to The Longest Day’s success. While many of the club owners were unable to attend, they sent representatives to accept the accolades on their behalf.
For the third consecutive year, Sagamore Bridge Club in Syossett NY was the leading fundraiser for the event, bringing in $127,944. Bridge Club of Atlanta was second in funds raised with $66,766, and St. Louis Bridge Center was third with $34,176.
Additionally, Pebble Creek Duplicate Bridge Club in Goodyear AZ was awarded the Club Achievement Award, an honor given to a small club that found creative ways to engage their members in The Longest Day.
“Not only do we raise much-needed funds to fight the sixth-leading cause of death in the United States,” said Hartman, “but with more than 130 news stories covering our involvement, we also increase awareness for the game of bridge and its healthy aging benefits.”
A total of $1.8 million has been donated over the course of the ACBL’s three-year partnership with the Alzheimer’s Association Longest Day program.