If you missed either of the conference calls about The Longest Day, the main message shared was to start early.

After you register your team, you will need to publicize your event and begin fundraising.

Stan Stankus of Mountain Home AR suggested starting a month ahead of time at the very latest. By acting early, he was able to reach out to several businesses in the area, including Home Depot and a few banks. Many donated items that he used as door prizes, and some donated funds. Stan held drawings for the prizes in between the short games he held throughout the day. (Don’t forget that on The Longest Day, you will achieve the same number of masterpoints for short games.)

Additionally, some businesses supplied refreshments, like donuts and sandwiches. It was also shared that wearing your The Longest Day T-shirt (included in the registration kit) helps when asking for donations, especially when reaching out to corporate offices.

Sherrie Goodman of New Orleans LA found including activities other than bridge was helpful during her The Longest Day event. Her team featured instruction in stretching exercises between sessions.

Public relations efforts were also discussed during the phone calls. Joe Sinkey of Athens GA was able to promote his event and his club by using the publicity toolkit found in last year’s registration kit. The press release template followed by a phone call led to coverage — a news story and a photograph — about The Longest Day and his fundraising team in the local paper.

For more information about The Longest Day and how you can join the ACBL in their fight against Alzheimer’s, visit The Longest Day main page.